There are benefits to ALL businesses in having their websites accessible to mobile phones. There are ever increasing numbers of WAP enables mobile devices, and more and more people are beginning to use their mobile phones to access the internet.

Even at the level of simply having a mobile accessible home page there are benefits to a company, simply by the quality, professional image that this creates…..especially for businesses in high-tech sectors!

But beyond this question of image there are many market sectors for which offering access to their website "on the move" can bring real, tangible benefits, in terms if increased revenue and customer loyalty, by extending website based services out to the mobile customer, or by indeed creating new innovative services that only work in a mobile context.

The following are just a few of the sectors where Mobile Life has worked with companies to identify examples of tangible benefits of mobile access.

Motor Manufacturers and Dealers

• Dealer location
• Used vehicle search
• New model information
• News / events

Hotels and hotel booking agencies

• Search for rooms whilst on the move
• Booking
• Late arrival notification
• Direction
• Notification of special offers

Airlines

• General use of search / booking facilities on the move
• Browsing for cheap flight ideas during "idle" time
• Notification of special offers
• Check-in

Estate Agents

• Searchable property databases
• Automatic notification of updates / matches
• Office locator
• Directions

Other sectors with clear benefits to be derived from mobile access to their web sites include:

• Local authorities
• Radio & TV
• Publishing
• Transportation (rail, road)
• Gambling and gaming
• Dating
• Car parks
• Night clubs
• Restaurants
• Fast food
• Leisure industry
• Information services